A PUBLIC PRODUCT LAB

Products that
should exist.

We find everyday frustrations, turn them into buildable product concepts, and let people decide what deserves to move forward.

Explore concept 001 Tell us what annoys you
01REAL PROBLEMS
02VISUAL CONCEPTS
03PUBLIC VOTES
DRYROLL umbrella with an orange integrated protective sleeve
CONCEPT001
BUILT-IN SLEEVE

Stores inside the handle

LATEST FROM THE FOUNDRY

Meet DRYROLL.

An umbrella designed to stop the awkward trail of water that follows you indoors.

DRYROLL concept posterCONCEPT — NOT YET MANUFACTURED

THE SMALL ANNOYANCE / 01

Rain stops.
The mess doesn’t.

Wet umbrellas drip across lobbies, cars, cafés and everything in your bag. Separate plastic covers get lost or thrown away.

01

Close

Fold the wet canopy.

02

Slide

Pull the integrated sleeve upward.

03

Seal

Carry it without leaving a trail.

YOUR VERDICTWould you buy it?
Vote YES or NO

HOW THE FOUNDRY WORKS

Built in public.

No secret focus group. No polished pitch before anyone wants it. The audience enters the process early.

01
⌁

Find the friction

We collect everyday problems people have learned to tolerate.

02
◇

Design the answer

We turn the strongest problems into clear, buildable concepts.

03
◎

Ask the market

People vote, challenge assumptions and improve the direction.

04
↗

Move winners forward

The ideas with real demand earn deeper testing and development.

WHY WANT FOUNDRY

Most product ideas start with technology.
Ours start with annoyance.

Want Foundry is a public product lab for useful ideas—not gimmicks. We care about clear problems, plausible mechanisms and honest feedback before expensive development begins.

Follow the experiments. Challenge the concepts. Tell us what the world is still missing.

YOUR TURN

What product
should exist?

Send us one everyday frustration. The next concept could start with your message.

Submit your problem